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Fashion brand will end its partnership Coty and launch first scent with L’Oréal Luxe in 2025.
February 12, 2024
By: Christine Esposito
Editor-in-Chief
L’Oréal Groupe and Prada S.p.A have signed a worldwide long-term license agreement for the creation, development, and distribution of the luxury beauty products for the Miu Miu brand. Miu Miu has been working with Coty, rolling out its first fragrance with the beauty brand in 2015. “We are excited to announce this partnership with a distinctive and leading beauty player such as L’Oréal. This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in t...
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